Expectations are what we think will happen. Reality is what actually happens. There's a big discrepancy between the two because we usually expect too MUCH or too LITTLE. Either one causes big-time problems. And that's why we must be reasonable, fair, and balanced when setting expectations, says author Connie Podesta in "10 Ways to Stand Out from the Crowd".
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06-24-2011
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Business:Advertising Or Marketing
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